Does Your Business Need a Marketing Plan?

Business marketing, strategic marketing, brand marketing, niche marketing - call it what you will - as part of any Advertising campaign, Judds are able to offer viable Marketing concepts which give your advertising direction and focus. Without market research and a strategic marketing plan, it’s easy to spend too much in the wrong areas or not enough in the right ones.

Strategic Marketing Services

Unless you have analysed your market strategically, selected profitable target segments and developed a strategic profile in each market segment, any money spent on advertising will be guesswork.

Web Marketing vs Traditional Marketing - Who is Right?

Web marketers will claim the solution is to market your product or services on the internet. We don’t neccessarily agree. Traditional advertising agencies will insist that newspaper, or radio, or more likely television will be most beneficial. We don’t neccessarily agree with that, either.

“At Judds, we don’t start with a preconceived idea of how your advertising should be done. We have to find out what drives your customers. Who are they, how they make their decisions, what are the messages they are likely to respond to, to what do they aspire?”

Tailored Marketing and Advertising

Even once we’ve devised a Marketing and Advertising Strategy tailored specifically for your business needs, we don’t leave it at that. We test. It’s the only way to find out
for sure what is working for you. The best solution could turn out to be a magazine ad featuring your website. It could be a billboard campaign driving customers to your website, a radio campaign backed up by direct mail, or a low cost viral marketing campaign which then targets niche areas on television.

To see this in action, take a look at our Case Studies