The launch of Judd White’s new website is made as final usability testing is completed. Minor modifications to content and SEO implementation are to be done on an ongoing basis.

The New Face of Real Estate in Waverley will be used in the short term as it fits well the new website profile and provides a link from the use of the old logo to the new. A clean, fresh interface was sought, coupled with intensified SEO strategies to lift the profile of the company and improve organic search results. Given the uncertain nature of the current market, the decision to ‘modify’ the existing look rather than create a new one seems to have worked out well and strong client growth is expected as sellers turn to the agents with a solid track record.