Marketing Brief

Judd White Real Estate, a successful small independent real estate agent in Waverley wanted to differentiate their property management services from the property sales division and attract more property owners and tenants.

Design Challenge

To market an existing real estate service and to make it more appealing than it had been. This required some creative rebranding. Judd White Real Estate Property Management had been used previously with limited effectiveness as a brand.

Solution

New insight allowed Judds to treat every property owner with the respect they deserve by confering upon them “VIP” status. And the same for tenants! They were also given VIP status.

The term “VIP Advantage’ was used to amalgamate all the benefits offered to both landlords and tenants into one new brand.